Inshore hand line fisherman, Simon Rouncefield who puts his fish on to the market at Newlyn is making use of the latest communications tools to boost sales of his top quality fish to local customers. Fresh fish from his punt, Jen can be bought over the phone direct from the boat while still at sea. Customers can give their mobile number to Simon who will then text them his catch as he heads for port. Arrangements to pick up the fish are agreed beforehand to ensure that the day's catch gets to the customer direct from the boat, often still alive!
Here' Simon talking to Radio Cornwall's breakfast programme this morning explaining how he has joined the 21st Century and the technology available to exploit more opportunities for sales to customers. Later on in the audio extract you can hear the Harbourmaster at Looe commenting on the feasibility of selling fish direct to customers and the possible consequences for bigger vessels if they follow suit.
