Muhammad Shahid Nazir - who is from Lahore in Pakistan is the singing fishmonger in Queen's Market, Upton Park, London drums up trade with his tag line "One pound fish" in the busy East End market. There were plenty of mackerel on the stall - be good to know where he gets his fish from and how his working day is organised.
In the meantime, hundreds of thousands have seen the videos on Youtube and a number of singing acts including Alesha Dixon have jumped on the cheerful chap's song.