Profile Hugh Fearnley-Whittinstall - courtesy of today's Guardian.

The Guardian today provides as closer look at the man behind the FishFight campaign. From Eton to 'eatitall', as he became known after his first TV series, 'A Cook on the Wild Side'.


A quote from the article provides some thought for where HF-W's next battle may take him!

"The venerable Prue Leith has dedicated years to campaigning for improvements in the nutritional standards of school dinners only to be fobbed off; it took an Essex boy and self-styled "shit-stirrer" on terrestrial TV to jolt the government into action. Similarly Greenpeace, Charles Clover and many others have been on the offensive over tuna, heinous fishing methods and discards but it has taken our floppy-haired toff to really bring the issue to the fore and gain some concessions.

Unencumbered by any endorsement deals with supermarkets, Fearnley-Whittingstall is free to give big business a going over. One wonders what will be his next target."

All will be revealed shortly no doubt.