GOSS AND SPONSORS DMS ANNOUNCE TIME TO ‘PACK IT IN!’
Legendary British sailor Pete Goss MBE has joined forces with title sponsor DMS to tell the world it is time to PACK IT IN! But Pete is not retiring from sailing; far from it, he is launching his latest solo campaign with a serious environmental message. Using boat graphics the like of which have never been seen before in ocean racing, Pete and DMS have pledged to the world of plastic packaging that it is time to PACK IT IN!
On his first solo ocean race since his heroic completion of the 1996 Vendee Globe, when he rescued fellow competitor Raphael Dinelli in the Southern Ocean, Pete Goss enters the gruelling 3500-mile Route du Rhum race in the Class 40 category. He is confident in his abilities to get a good result while inspiring race fans about the possibilities of changing business and consumer habits via the boats jaw-dropping graphics.
Partnering with Team Concise, winners of last year’s Class 40 World Championship, Pete and DMS enter a brand new boat into the Route du Rhum race, which commences from St Malo (France) on Sunday 31st October 2010. The boat (named DMS) showcases specially commissioned artwork from one of the UK’s leading street art duos and captures DMS’s experiences of reducing plastic packaging throughout their business of Creative Packaging Solutions and supplying CD, DVD and Vinyl Records to the music and creative industries.
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