We explore whether renaming some fish might make it more appealing to British taste buds. The Cornish Fish Producers Organisation says it can make a real difference. They've rebranded two types of fish - Megrim sole has been renamed Cornish sole and Spider crab is now known as Cornish King crab. Both are big exports but very little stays in the UK.
Radio4's consumer programme 'You and Yours' recently spoke to wetfish shop customers and interviewed Jack Stein on the value of fish provenance, how highly do we value knowing what we eat?
