Newlyn Fish Market - boats due to land.

Friday, 19 June 2020

Gucci launches a new sustainable 'Off The Grid' collection - what has that to do with fishing?

Alessandro Michele’s first collection from Gucci Circular Lines stars veteran actor Jane Fonda, musicians Lil Nas X and King Princess in the campaign 'Off The Grid' by Garima Gupta.


Fantasy, inclusivity and gender-neutrality are just some of the tenets that inform creative director Alessandro Michele’s vision for Gucci. Now, for the first time ever, the Italian luxury house is launching an all-sustainable collection, Gucci Off The Grid using only recycled, organic, and sustainably sourced materials. A large part of the collection is designed using Econyl—a regenerated nylon made from abandoned fishing nets and gear left salvaged from the oceans—which the brand first began to use in 2016. 

The debut collection comprises ready to wear outerwear, pants, tote bags, backpacks, mini bags, footwear and other accessories. The rest of the line-up is crafted from other conscious materials such as metal-free tanned leather, recycled polyester thread and linings, recycled brass and gold, and solvent-free adhesives. Beyond the implementation of sustainable raw materials, the brand has also incorporated low-impact alternatives to sourcing, manufacturing and distribution to reduce carbon emissions, as part of its annual carbon-neutral commitment.

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