Cod is one of Britain's favourite fish. This short animated video shows where the cod we eat comes from. It shows that consumers can buy cod with a clear conscience, secure in the knowledge that it has been sourced from well managed fisheries using the best methods and practices. This means that cod will be on the menu for years to come.
The video is a tool to educate on the topic of fish provenance. It can be used for in-store playback to inform and entertain waiting customers and for featuring on shop websites and promotions. The video is available from Seafish.
Commissioned and funded by Sea Fish Industry Authority
Graphics and post-production: Golden & Grey
Executive Producer for Seafish: Andy Gray
©Seafish 2014
