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Thursday, 23 May 2013

"The entire species of fish are in danger........."

We could really do without this level of hype when introducing your show Martha!.

Memory studies are often some version of a phenomena known as primacy-recency - most people during a given period will remember the first things they are told and the last.  In this TV lifestyle/cooking show from the USA, host Martha Stewart talks in the following apocalyptic terms:


"...that one day we might not be able to catch, or eat eat any fish any more"

Dear Martha, do we really need this degree of dramatisation in order to talk about buying fish to cook at home?!

This is exactly the reason skipper Peter Bruce threw down the gauntlet to journalist-come-chef Hugh Fearnely-Whittingstall to come out on the boat and see at first hand the results of years of stringent gear modifications, restricted areas and the positive effects of intiatives like the Responsible Fishing Scheme of which he was a pioneer for Seafish.