The discards story was never going to be an easy one to put across to a fisheries administrators and green organisations - few of whom have any first hand seagoing fishing boat experience to know exactly what happens when fish are hauled aboard - much less Jo Public!
Many fishermen have recently been working with scientists studying the rates of survival of discarded fish with some so far interesting results. Most flatfish, Plaice, Sole, Skates and Rays along with others survive at 40% to 100%
So if Hughs Fish Fight is here to blindly stop discards then it very much looks like a discard ban would actually increase massively the mortality without benefit for the fish stocks of fishermen. Its very sad that so many of the public have been duped by Hugh and his cronies.