Since the HFW campaign to switch from popular fish species bought at wet fish counters throughout the UK, Sainsburys has seen a marked shift in consumer buying habits. In particular, two species - hake and megrim sole - two of the highest tonnage in landings on Newlyn market for many years - have helped push sales of fish to existing and a growing number of new customers. Hopefully, the trend to buy hake will continue as the price for this top quality fish is very competitive.
