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Tuesday, 8 February 2011

Impact - End of the Line

For the first time a UK TV programme has had its social impact measured in a comprehensive study - read on........

THE SOCIAL IMPACT OF THE END OF THE LINE



In the last 10 years documentaries and TV are increasingly being recognised as a key medium for communicating social justice issues and inspiring social change. But no-one has ever produced a detailed analysis and methodology to assess this impact. Until now.

Today the Channel 4 BRITDOC Foundation is releasing a detailed report into the impact of over-fishing documentary, The End of the Line - the first of its kind for a film. It is intended to contribute to the growing and important field of work on media impact assessment. We hope it can be a template for other film projects giving best practice examples of gathering and presenting quantitative and qualitative data.

Download the report for free on our site here.

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