The truth about cod - latest video from Seafish

Cod is one of Britain's favourite fish. This short animated video shows where the cod we eat comes from. It shows that consumers can buy cod with a clear conscience, secure in the knowledge that it has been sourced from well managed fisheries using the best methods and practices. This means that cod will be on the menu for years to come.

The video is a tool to educate on the topic of fish provenance. It can be used for in-store playback to inform and entertain waiting customers and for featuring on shop websites and promotions. The video is available from Seafish.

Commissioned and funded by Sea Fish Industry Authority
Graphics and post-production: Golden & Grey
Executive Producer for Seafish: Andy Gray
©Seafish 2014

RESPONSIBLE SOURCING TOOLKIT FOR FISH AND CHIP SHOPS

Seafish are currently distributing a new toolkit to fish and chip shops to help increase the understanding of fish provenance and responsible sourcing among employees and customers. The toolkit includes a short educational film that highlights the importance of responsible sourcing and illustrates the fact that the majority of cod eaten in the UK and sold in ‘chippies’, is imported
from sustainable stocks from Norwegian, Icelandic and Russian waters.

Andy Gray, Trade Marketing Manager at Seafish, organiser of the annual National Fish & Chip Awards, said: “With provenance increasingly driving consumer choice across the entire food and drink sector, there has never been a better time to promote the topics of responsible sourcing and
sustainability in fish and chip shops.

“Consumers are increasingly wanting to know more about where their food comes from, therefore employees need to be better informed about the subject of responsible sourcing, so that they can talk confidently to customers and assure them that there is plenty of fish available for them to
continue eating the nation’s favourite takeaway.

“The film developed with input from the Frozen At Sea Fillets Association (FASFA), is intended as an educational tool for both staff and customers, therefore we hope it can be used as a training tool for shop staff and also played for customers to watch while waiting to be served, as well as hopefully
featuring on shop websites.”

John Rutherford of the Frozen at Sea Fillets Association said: “Our customers have always taken the need for a proven, long-term sustainable supply chain seriously. The information in this new toolkit will help further inform business, staff and customers alike, giving confidence to the millions of UK
consumers who enjoy eating fish and chips.”

Seafish is also supplying shops with support materials including:

 an overview of the topics of responsible sourcing and sustainability, relating to the fish and chip sector 

 Copies of Seafish Responsible Sourcing Guides, highlighting 13 fish species that are regularly sold in fish and chip shops  

 Related print-ready artwork to enable shops to easily produce posters  

 Details of the recently published Seafish Seafood Guide

With support from Seafood Scotland and the Norwegian Seafood Council (NSC), later this year selected finalists of The 2015 National Fish & Chip Awards will be invited by Seafish on study trips to Peterhead, North East Scotland and Norway, to learn more about the responsible sourcing of fish for 
the UK fish and chip sector. Seafish, whose primary aim is to ensure a profitable and sustainable future for the UK seafood industry, invites shops on these annual trips to further demonstrate the management of sustainable fisheries and witness first-hand the entire journey a fish takes from 
catch to fryer.

To view the Seafish Responsible Sourcing Guide please visit: www.seafish.org/responsiblesourcing/responsible-sourcing-guides. 

For further information on The National Fish & Chip Awards, please visit 
www.fishandchipawards.com or follow @FishnChipAwards.

For further information about the Responsible Sourcing Kits for Fish and Chip Shops or to obtain copies, please contact Andy Gray at Andy.Gray@seafish.co.uk

Misty Megrims on Monday morning

Heading for the gaps in Newlyn...

a couple of big beam trawler trips from the Billy Rowney...

 and the St Georges who put ashore a solid landing of megrim soles...

looks like it could be bass time again...

cracking hake from the Ajax...

keep the buyers busy...

there seems no end in sight of the big run of mackerel in the Bay, though a glut means that prices (25p / kilo) are so low they are the same as they were 30 years ago!...

Serene Dawn it is this morning...

landing a good shot of Cornish sardines...

straight into tubs full of slush ice...

these days the boats have tanks with iced sea water to keep the fish in top-top condition even though they are landed within hours of being caught...

two of the sardine boats against the fish quay...

must be the box washing end of the market...

and still they keep coming...

once again early joggers can enjoy the footpath on the seafront between Newlyn and Penzance.

Falmouth Tall Ships 2014 photo gallery

What it's all about - there are plenty of tall ships to sail on - including the Jubilee Trust boats that cater for those with a disability.

Click on the image above to see a gallery of Falmouth Tall Ships photos.

Listen to the Exmouth Shanty Men at Falmouth Tall Ships 2014

Yacht Inn swim 2014

The swimmers were slowly getting into the water...

and the starter had some fun getting them to the line...

eventaully they were ready for a blast on the horn...

and over 100 swimmers were off...

watched by a cheering crowd...  

 the winner was well ahead of the field...

while second spot was more closely contested...

later arrivals scrambled up the old slippery slipway...

happy to have taken part...

enjoyed by family and friends and hundreds of spectators - and the rain held off!

Full on #FishyFriday in Mount's Bay

Hundreds of gulls scour the shore break chasing feed fish as a big shoal of mackerel pushes them close to the shore...                            

as Tom is set against a changing sky at first light...

as the sun struggles to rise above some threatening low cloud over the Bay...

in the market yesterday's poor weather means there are no day boat fish...

just a couple of beam trawlers...

and top turbot...

 from the netter Gary M...

still berthed against the fish market after landing during the night...

in between showers...

the sun braves an entrance...

ready to put her whitefish trip ashore, the port's biggest trawler Crystal Sea II...

two of the next biggest members of the trawling fleet...

have now been joined by a growing number of small inshore trawlers..

the Emma is ready for sea...

just visiting down from her home base in Wales, a beautifully restored nobby, Lassie of Colchester built in Conwy in 1937 - toying with the idea of making the journey round the Lizard to join in the weekends Tall Ship festivities at the weekend...

unusually, the mackerel fleet have found a big shoal...

just off the gaps...

and are making the best of the short distance they have had to steam to fish...

using traditional handlines the boats will be hoping the prices have not sunk too low - 20-30p a kilo is what the fish were making 30 years ago!...

a load of sods have appeared on Newlyn Green, making it a little greener!

Yacht Inn Swim for MacMillan Cancer 2014 in Mount's Bay

Swimmers will take to the water off Newlyn Green this evening for the start of this year's...

Yacht Inn swim - last year hundreds made the 1200m course a great spectacle for those on the shore.