"Through the government body Seafish, the public is paying lobbyists to torpedo a campaign to protect the natural world"
It's a stealth tax about which the government has kept very quiet. When you hear the details, you will know why. I doubt whether one in a thousand people is aware that it exists. Every time you buy fish in the UK, you pay a fee to support an organisation which opposes campaigns to protect fish stocks and marine ecosystems.
Seafish – its full name is the Seafish Industry Authority – says two things about itself: it "represents the UK seafood industry" and it's a "government body". You might wonder how it could be both, especially when it answers to a government that boasts about its free-market credentials. Why is an industry lobby group sponsored by the Westminster government (as well as the UK's three other national governments) and funded by a compulsory consumption tax?
The question becomes more pressing when you see what it stands for. It lists the first of its aims as to "reinforce positive messages about the UK seafood industry and refute, where applicable, any negative messages about the UK seafood industry." The second aim is to "encourage the consumption of seafood." Given that stocks of fish and shellfish all over the world are grossly overexploited, encouraging more consumption surely should be the last thing we should be paying for. Sorry, I mean the second last. The last thing we should be paying for is a public relations campaign on behalf of a destructive industry – namely objective one.
The Marine Conservation Society lists North Sea cod in category five: the lowest of its sustainability ratings. But Seafish seems to have heeded the instruction (if instruction it was) to "get rid of all the green crap". Itspress release on this issue is headlined "Seafish advises consumers to continue buying cod with a clear conscience". Here's what it said:
"Seafish argues that consumers can buy North Sea cod with confidence, secure in the knowledge that it has been sourced from well-managed fisheries using methods and practices that fall within the set parameters of the cod recovery plan."
That "clear conscience" formulation in the headline jumped out at me, because the same words are used in the frequently asked questions page on its website, but in the opposite context. Here's what it says:
"Cod stocks in UK waters are depleted and are under strict management measures to ensure that the stock recovers. However, more than 95% of the cod we eat in this country comes from sustainable stocks in Iceland and the Barents Sea so you can eat cod with a clear conscience."
So one minute Seafish is telling us we can eat cod with a clear conscience because it doesn't come from the North Sea; the next minute it is telling us that we can eat cod with a clear conscience because it does come from the North Sea. The message seems to be: "to hell with the state of the stocks and to hell with your conscience. Just eat cod."
But that's not the end of it. It turns out that Seafish, at the invitation of the Marine Conservation Society – which tries hard to get the industry to support its efforts – chaired the society's industry review group, whose purpose is to allow fishermen to comment on the way it rates the different fish stocks.
At no point during the meetings of this group did Seafish challenge the society's category five rating or raise any objections to its assessment of North Sea cod stocks.
Questioned on this issue by the website fish2fork.com, a Seafish executive admitted: "That's a fair point and is certainly something that doesn't look great – as if it's us throwing our toys out of the pram." Yes, that is just how it looks.
Seafish claimed that it "has extensively reviewed the Fish Fight charter and found it to be indiscriminate and lacking in evidence … By circumnavigating the scientific advice published, Hugh's Fish Fight has portrayed parts of the fishing industry in a wholly inaccurate light in order to motivate its audience into action." The fisheries scientists with whom Hugh Fearnley-Whittingstall worked would doubtless disagree.
A couple of weeks ago, Seafish won the Chartered Institute of Public Relations silver award for its campaign to prevent Fearnley-Whittingstall and the Fish Fight campaign from succeeding. These awards reflect a perfect looking-glass morality: the better you are at manipulating public opinion, the more likely you are to win.
The award citation revealed something I wasn't aware of before: the campaign was devised and run by the huge public relations company Weber Shandwick. That's where your hidden but compulsory contribution has been going: paying professional lobbyists to try to torpedo a campaign to protect the natural world. Are you happy with that?
If so, consider this. Last year the Guardian revealed that Seafish has been sharing the proceeds of crime. An illegal fishing scam in Scotland landed and processed 170,000 tonnes of over-quota mackerel and herring, an extra catch that seriously threatened the viability of those stocks. The criminal network that ran the scam installed a secret infrastructure to bypass inspections, of underground pipelines, secret weighing machines and hidden conveyor belts.
Here's what the report said:
"The Guardian can reveal that the illegally landed fish was sold with the knowledge of the government-funded industry marketing authority Seafish, which took a £2.58 levy for every tonne of over-quota mackerel and herring. That earned it £434,000 in fees before the Scottish Fisheries Protection Agency, now part of Marine Scotland, raided two factories in September 2005.
... Asked about its knowledge of the illegal landings, Seafish told the Guardian it was legally required to take the levy, and insisted it had tipped off the authorities to the over-quota landings. However, one source said that the issue was discussed in board meetings, "but the Seafish line was that we weren't a fishery protection agency, our job was to take a levy on every tonne landed."
He added: "They were totally aware they were getting a levy on quota and over-quota fish."
Despite this scandal, Seafish survived the government's bonfire of the quangos, even as respectable bodies with tiny budgets - such as the Royal Commission on Environmental Pollution and the Sustainable Development Commission – were cremated. But those bodies had a habit of exposing industrial malfeasance, rather than glossing over it.
If the fishing industry wants to organise a lobby group to pursue its aims – however destructive and stupid those aims may be - that is its right, a right that it exercises with enthusiasm. It has no right to a government-sanctioned lobbying organisation, funded by a consumption tax that almost no one knows they are paying. Is it not time this nonsense was brought to an end?
Article courtesy of the Guardian's George Monbiot blog.
Seafish responded to day with this reply:
The inaccurate content of George Monbiot's blog in the Guardian this week has prompted us to write a response to his main points in order to set the record straight.
Seafish funding - Seafish is funded by a levy on the first hand sale of seafood products in the UK, including imported seafood. Approximately 80% of our funding, therefore, comes in the form of levy collected from the seafood industry, notably not the general public or via government taxation. A further 20% of our funding comes from earned income from projects we undertake on behalf of organisations, including seafood companies, through the commissioning of research and development projects, or governments seeking bespoke advice into the economic and social impact of proposed policies. For more information on who pays the levy and how it is collected, please visit our website.
MCS ratings - throughout this debate Seafish was very clear that our concern was with how the MCS press release was worded. Their press release told people not to eat North Sea cod despite the fact it is legally landed under a long term management plan. This management plan is clearly having a positive effect on overall cod populations in this fishery and on fishing mortality so our view is that of course we should have clear conscience about eating North Sea cod. This message was one that the vast majority of UK media outlets managed to carry in a straightforward manner. We would be happy to provide Mr Monbiot, and anyone else, with links to the scientific data, which supports our position. We have spoken openly to the MCS about our views on this, and also on the industry review group (IRG) that we chair, and they understand why we had to take issue with the wording of the release and we've both agreed to review the IRG moving forward. We continue to enjoy a strong and positive working relationship with them but neither of us expects to agree on every level of fisheries management, however the odd disagreement does not affect us sharing long term goals together.
Hugh's Fish Fight - everything around our reactions to the Fish Fight programme was in favour of marine conservation. Our views were that Marine Conservation Zones (MCZs) should be based upon scientific evidence and clear outcomes, whereas the Fish Fight programme was initially about numbers. It was two ways of reaching the same goal and therefore right that these approaches should be debated openly. The Fish Fight programme enjoyed a natural advantage in media exposure due to Hugh's profile and we had to work hard to introduce a different slant to the debate. The announcement last week that a significant portion of the seas around England and Wales are to be protected based on evidence, now seems to have the universal backing of all sides of the argument including Hugh himself. Our stance on this therefore could clearly be argued to have been rational, backed by a wide range of stakeholders, and will now provide the benchmark for future designations.
Illegal landings of fish - Every time we get into a debate with the George Monbiot on any subject he re-tweets Severin Carrells's article from two years ago. At the time of Severin's article we spoke to George at length explaining the circumstances of the 2002 case and made clear our role and the challenges we faced at the time. The facts are that Seafish alerted the authorities to what it felt was illegal activity but it could not, through the systems in place at the time, determine if this was absolutely the case or not. The clear message back from the Government at the time was to carry on collecting levy on all fish landed and it would instruct the relevant authorities to investigate. If illegal activity was found, the correct authorities would then prosecute. Seafish was initially involved in that case and there was close scrutiny of our role, however once it was established what the duties and remit of the organisation were, the investigation into our role was dropped. Those guilty of illegal landings have since been successfully prosecuted and the levy taken 11 years ago was distributed back to the seafood industry.
The role of Seafish is clear. We are paid through a levy from industry to work on their behalf in order to ensure a sustainable and profitable future for the industry in the UK. That means working closely with many organisations, across a wide range of issues from environmental management, to safety and from regulatory affairs to promoting consumption and education. At times we are asked to speak up on issues either by the industry or the media themselves and we are happy to do so seeking a balanced and informed position on subjects. We do not always agree with some of the stakeholder bodies we work with, but our goals are often the same. To be roundly criticised by George Monbiot for having an alternative view of how shared goals may be achieved is disingenuous.
