Here's a response from Tim Fitzgerald writing on the Facebook page for EDF (no, no the energy company!) but the Environmental Defense Fund to a comment from TtG about using the web and social networking to put catchers and consumers in contact - like the netter Ajax's web site - the premiss for the discussion was this:
What's really in your seafood?
Mis-labeled seafood, or seafood fraud, is a hot topic in the fish world these days.
Often, the fish you order isn't really the fish you get. This leaves you paying
more for getting less — or worse, dealing with negative health effects.
Got questions? Post them below & Timothy Fitzgerald, EDF's Oceans Senior Policy Specialist, will answer as many as possible on Thursday, April 12th from 3-4pm EST.
Tim Fitzgerald · Washington, District of Columbia
You're right, being able to reliably track fish from ocean to plate is a huge challenge, and as you know, traceability is one of the biggest issues in the food industry right now. It's great to see fishermen taking the initiative to both track their catch and create a way to connect directly with the consumer about it. Unfortunately QR code usage is still pretty low in the U.S., but I imagine it will continue to rise with the explosion of cheap smartphones. Also check out the Gulf Wild project I mentioned below.
Seafood always seems to be a few years behind other parts of the food industry. So anything that gets consumers thinking more about where their fish comes from, the better