When customers buy their hake from a fish shop that buys from Newlyn or Brixham fish markets they can be confident that the fish they have on their plates has come up from the Ajax's fishroom.
North Atlantic hake, Merluccius merluccius, is the hake of preference for the people of Spain and can be enjoyed here in the UK. Ask the fishmonger where his hake has come from - if he's worth his salt the chances are he'll be able to tell you which fishing port at the very least. These days more and more fishmongers can quote the source of their fish down to particular boats - easy in the case of the Newlyn netter, Ajax.
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| Leaflets like these are available for display alongside the Ajax's fish by fishmongers on their counters. Investigation in Spain on provenance of North Atlantic Hake. |
In Spain however, it seems things might be different - with the unknowing Spanish customer being duped into buying hake that just ain't what they appear to be!