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| Extracted from the Ajax's Twitter account today. |
You can see why the skipper and owner of the Ajax might feel a little aggrieved at the moment- seeing his fish average £1.25 per kilo on the market on Monday, and 100 yards down the road find the same fish will cost him four times as much.
But that's not the full story it seems:
Good old Newlyn Fish to the rescue from their Twitter page: "@joolyjooly @AjaxAH32 not here, we are selling hake FILLET delivered anywhere in mainland uk £5.40 per kg - cheaper at the store!"
To put that in context, as a rule, fillets represent approx 50% of the body weight as sold on the market - so at least double the price to make a comparison of the cost to the merchant who fillets.