The importance of being branded.

Cornwall's brand 'gives county economic resilience'

"It comes after research for the BBC ranked Cornwall 38th out of 324 areas in England in terms of having resilient sectors such as agriculture, fishing and banking"

Hard on the heels of that small, but significant event earlier this week, when a local resident saw fit to make Rick Stein feel less than welcome comes news that Cornwall's 'brand' will help protect it as public sector cuts hit the country - and, sure enough, up there with banking and tourism, fishing gets a mention.