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Thursday, 19 June 2014

Ironic ale launched to support the mission

A new ale has been brewed to raise money for the Fishermen’s Mission charity.

Photo courtesy of the Cornishman

Ten pence of every pint sold of Sharp’s Brewery’s Honey Gold will go towards supporting fishermen and their families in hard times.

The new limited release beer is a golden ale at 4.2% ABV and flavoured with aromatic US hops and a subtle combination of ginger and honey.

It is now available on draught in trade outlets across both South West and South East regions with newly designed pump clips created to raise awareness of the charity.

Sharp’s brand manager James Nicholls, said: “Earlier this year we saw terrible weather conditions really impact local businesses here in Cornwall, with many of our customers affected.

“Being proud of our roots and home here in Cornwall we’re always looking at ways to support the community, so this was a great opportunity for us to do so.”

“Last year we raised more than £12,500 for the Cornwall Air Ambulance Trust with our Sharp’s Own, Special and Cornish Coaster – we’re hopeful to build on this success with our Honey Gold promotion and provide some much needed relief to affected fisherman.”

For more information about the work of the Fishermen’s Mission visit www.fishermensmission.org.uk

Read the full story here form the Cornishman